三七花开发的茶饮料配方,佳味添成在配方上可以做哪些差异化的开发方向

在药食同源饮品赛道持续火热的当下，三七花凭借其独特的草本风味与传统养生价值，逐渐进入饮料研发的视野。但相较于枸杞、菊花等成熟原料，三七花茶饮料仍处于蓝海阶段，想要抢占先机，差异化配方研发是核心破局点。佳味添成将从原料融合、功能强化、口感优化等6大方向，拆解三七花茶饮料的创新路径，助力打造极具竞争力的产品。





一、原料跨界融合：打破“单一草本”局限

1、 Cross border integration of raw materials: breaking the limitations of "single herb"

三七花本身带有清新的草木香与微苦回甘，通过与不同属性原料的科学搭配，既能丰富口感层次，又能实现“功效叠加”，形成差异化记忆点。

Sanqi flower itself has a fresh woody aroma and a slight bitter aftertaste. Through scientific combination with different attribute ingredients, it can not only enrich the taste level, but also achieve "functional superposition", forming differentiated memory points.

- 草本黄金搭档：强化养生属性：结合“药食同源”理论，选取功效互补的草本原料复配。例如“三七花+金银花+连翘”，三者均有清热降火的特性，搭配后主打“清咽润喉、降火舒缓”，适合熬夜、上火人群；“三七花+玫瑰花+枸杞”，玫瑰花疏肝理气，枸杞滋补肝肾，与三七花的清爽结合，打造“女性养颜花茶”，口感温润不刺激；“三七花+决明子+牛蒡根”，针对“久坐护眼”需求，决明子清肝明目，牛蒡根润肠通便，形成“养生护肝茶”，适配办公族场景。



- 水果风味碰撞：中和苦味显清新：利用水果的酸甜感中和三七花的微苦，打造更易被大众接受的风味。比如“三七花+柠檬+青柠”，双重 citrus 果香清新爽口，弱化草本苦涩，适合夏季冰镇饮用；“三七花+山楂+陈皮”，山楂的酸甜与陈皮的果香融合，不仅提升适口性，还能促进消化，主打“解腻消食茶”；“三七花+雪梨+百合”，雪梨润肺，百合安神，口感清甜绵密，适合秋冬润燥，可作为热饮开发。



- 茶底创新融合：嫁接主流茶饮赛道：将三七花与传统茶底结合，切入成熟茶饮市场。例如“三七花+绿茶”，绿茶的鲜爽与三七花的草本香碰撞，打造“清爽草本绿茶”，适合年轻消费群体；“三七花+乌龙茶”，乌龙茶的醇厚回甘与三七花的清新互补，口感层次丰富，主打“轻奢下午茶”；“三七花+普洱茶（生茶）”，生普的陈香与三七花的草木香融合，适合喜欢浓郁风味的消费者，同时强化“刮油解腻”的功效认知。



二、功能精准定位：从“泛养生”到“场景化功效”

2、 Accurate functional positioning: from "pan health preservation" to "scenario based efficacy"

三七花含有皂苷、黄酮等活性成分，在此基础上结合现代消费者的细分需求进行功能强化，能精准击中用户痛点，形成差异化竞争优势。

Sanqi flower contains active ingredients such as saponins and flavonoids. Based on this, combined with the segmented needs of modern consumers for functional enhancement, it can accurately hit the pain points of users and form a differentiated competitive advantage.

- 控糖降脂配方：瞄准健康管理人群：针对三高人群、减脂人群的需求，开发“低GI三七花茶”。选用赤藓糖醇、甜菊糖苷替代蔗糖，添加桑叶提取物（含DNJ成分，抑制糖分吸收）、茶多酚，搭配三七花本身的活性成分，主打“控糖不升糖、轻脂无负担”；同时可添加膳食纤维（如菊粉），增加饱腹感，适配“代餐辅助”场景。



- 舒缓减压配方：聚焦情绪管理赛道：结合当代人“压力大、失眠多”的痛点，在三七花基础上添加γ-氨基丁酸（GABA）、酸枣仁提取物、薰衣草提取物，打造“助眠舒缓茶”。三七花的清新香气能放松神经，GABA与酸枣仁协同作用改善睡眠，薰衣草提升香气舒适度，适合睡前1小时饮用，主打“天然助眠不依赖”。



- 运动恢复配方：切入功能性饮料市场：针对运动人群开发“三七花电解质茶”。在三七花茶汤中添加钠、钾、镁等电解质，以及少量葡萄糖和维生素B族，三七花的活性成分可辅助缓解运动疲劳，电解质补充流失水分，适合运动后30分钟饮用，填补“草本运动饮料”的市场空白。



三、口感优化升级：弱化“药味”提升适口性

3、 Taste optimization and upgrading: Weakening the "medicinal taste" and improving palatability

部分消费者对三七花的“草本苦味”接受度较低，通过工艺调整与原料搭配，在保留其核心价值的同时优化口感，是产品走向大众市场的关键。

Some consumers have a low acceptance of the "herbal bitterness" of Sanqi flower. Through process adjustments and ingredient combinations, optimizing the taste while retaining its core value is the key to the product entering the mass market.

- 萃取工艺创新：保留香气减少苦涩：采用“低温慢萃+分段萃取”工艺，控制萃取温度在60-70℃，避免高温破坏活性成分并产生焦苦味；前30分钟萃取三七花的清香物质，后15分钟加入少量甘草、甜叶菊等天然甜味原料平衡口感，既保留三七花的核心风味，又降低苦涩感。



- 口感形态创新：打造“趣味饮用体验”：跳出传统茶汤形态，开发差异化口感产品。例如“三七花气泡茶”，在三七花茶汤中注入二氧化碳，气泡的清爽感能中和苦味，口感更活泼，适合年轻消费者聚会场景；“三七花蒟蒻茶冻”，将三七花茶汤与蒟蒻粉结合，制成Q弹茶冻，可直接食用或加入牛奶、酸奶，拓展“零食化饮品”场景；“三七花浓缩膏”，采用低温浓缩技术制成膏状，消费者可根据口味加水稀释，方便携带，还能涂抹面包、搭配蜂蜜食用。



- 风味遮蔽技术：科学中和苦味：利用“风味互补”原理，添加天然遮蔽剂改善口感。例如加入少量苹果酸、柠檬酸调节酸度，通过酸甜平衡降低苦味感知；添加 vanilla 提取物、桂花提取物等香气浓郁的原料，通过“嗅觉掩蔽”弱化苦味记忆；使用环糊精包裹三七花中的苦味成分，减少其与味蕾的接触，提升整体适口性。



四、原料溯源与品质升级：构建“高端价值感”

4、 Raw Material Traceability and Quality Upgrade: Building a 'High end Value Sense'

在消费者愈发关注“原料品质”的当下，通过原料溯源与品质把控，打造“高端化、差异化”的产品形象，能提升品牌溢价能力。

In the current era where consumers are increasingly concerned about "raw material quality", creating a "high-end and differentiated" product image through raw material traceability and quality control can enhance brand premium ability.

- 核心产区直采：突出地域稀缺性：选取云南文山（三七核心产区）的优质三七花，限定“头茬花”（每年6-7月采摘的第一批花，活性成分含量最高）作为原料，在配方中强调“文山原产头茬三七花”，通过产地溯源、二维码追溯等方式，强化原料的稀缺性与品质保障，区别于普通三七花原料。



- 有机认证加持：瞄准高端健康市场：采用有机种植的三七花，通过有机认证，配方中不添加人工色素、香精、防腐剂，主打“纯天然有机草本茶”。针对中高端消费群体，包装上突出“有机认证标识”，搭配简约自然的设计风格，传递“健康、纯净”的品牌理念。



- 活性成分量化：建立“功效可视化”标准：在配方研发中，通过检测技术量化三七花中皂苷、黄酮等活性成分的含量，并在产品标签上明确标注（如“每100ml含三七花皂苷≥50mg”），用数据支撑产品的养生功效，增强消费者信任度，区别于“只讲概念无数据”的同类产品。



五、场景化配方设计：适配“全时段消费需求”

5、 Scenario based formula design: adapted to "all time consumption demand"

结合不同消费场景的需求，开发针对性配方，让三七花茶饮料覆盖消费者的“全天生活轨迹”，提升产品复购率。

Develop targeted formulas based on the needs of different consumer scenarios, so that Sanqi flower tea beverages can cover consumers' "all day life trajectory" and improve product repurchase rates.

- 晨起唤醒场景：三七花+姜枣茶：添加生姜、红枣、红糖，制成“暖身三七花茶”，生姜驱寒暖身，红枣补充能量，三七花清新解腻，适合秋冬晨起饮用，帮助快速唤醒身体机能。

-Morning awakening scene: Sanqi flower+ginger jujube tea: adding ginger, red dates, and brown sugar to make "Warm Sanqi Flower Tea", ginger drives away cold and warms the body, red dates replenish energy, Sanqi flower is fresh and relieves greasiness, suitable for drinking in autumn and winter mornings, helping to quickly awaken body functions.

- 办公护眼场景：三七花+蓝莓+叶黄素：添加蓝莓汁（富含花青素）、叶黄素酯，打造“护眼三七花茶”，针对久坐办公、用眼过度的人群，每瓶叶黄素含量≥2mg，主打“喝出清晰视界”，适配办公族下午茶场景。

-Office eye protection scenario: Sanqi flower+blueberry+lutein: Add blueberry juice (rich in anthocyanins) and lutein esters to create "eye protection Sanqi flower tea". For people who sit for long periods of time and use their eyes excessively, the lutein content in each bottle is ≥ 2mg, focusing on "drinking clear vision" and suitable for office afternoon tea scenes.

- 餐后解腻场景：三七花+陈皮+山楂：陈皮理气健脾，山楂消食化积，与三七花搭配制成“解腻茶”，口感酸甜清爽，适合餐后30分钟饮用，尤其适配火锅、烧烤等重油重辣餐饮场景。

-Post meal greasiness relieving scene: Sanqi flower+tangerine peel+hawthorn: tangerine peel regulates qi and invigorates the spleen, hawthorn dissolves food and accumulates, and is paired with Sanqi flower to make "greasiness relieving tea". It has a sweet and sour refreshing taste, suitable for drinking 30 minutes after a meal, especially suitable for heavy and spicy dining scenes such as hot pot and barbecue.

六、剂型创新：突破“瓶装饮料”单一形态

6、 Formulation Innovation: Breaking through the Single Form of "Bottled Beverages"

跳出传统瓶装饮料的局限，开发多剂型产品，能覆盖更多消费场景与人群，提升产品的市场渗透率。

Breaking away from the limitations of traditional bottled beverages, developing multi dosage products can cover more consumer scenarios and audiences, and enhance the market penetration rate of products.

- 冻干三七花茶粉：即冲即饮便捷化：采用冻干技术将三七花与复配原料制成粉末，保留原料的营养与风味，遇水即可溶解。独立小袋包装，方便携带，适合旅行、出差等场景，还可加入牛奶、豆浆中搭配饮用。

-Freeze dried Panax notoginseng flower tea powder: ready to drink and convenient: using freeze-drying technology to make Panax notoginseng flowers into powder with complex ingredients, retaining the nutrition and flavor of the ingredients, and can dissolve in water. Packed in separate small bags, it is convenient to carry, suitable for travel, business trip and other scenes, and can also be added to milk and soybean milk for drinking.

- 三七花袋泡茶：仪式感与互动性兼具：将三七花与复配原料制成三角茶包，采用透明杯身包装，消费者可直观看到茶包的形态与冲泡过程，增强饮用仪式感。主打“办公室养生茶”，适配“随手泡、随时喝”的需求。

-Sanqi Flower Tea Bag: Combining Ritual and Interactivity: A triangular tea bag made from Sanqi flower and compound ingredients, packaged in a transparent cup body, allows consumers to visually see the shape and brewing process of the tea bag, enhancing the sense of ritual when drinking. Our main product is "office health tea", suitable for the needs of "brewing and drinking anytime".

- 三七花浓缩液：多场景灵活调配：制成高浓度浓缩液，消费者可根据个人口味加水、气泡水、果汁等自由调配，既能作为日常饮品，也能作为鸡尾酒基料、烘焙原料（如制作三七花蛋糕、酸奶），拓展产品的使用边界。

-Sanqi Flower Concentrated Liquid: Multi scenario Flexible Mixing: Made into a high concentration concentrated liquid, consumers can freely mix water, sparkling water, juice, etc. according to their personal taste. It can be used as a daily beverage, as well as a cocktail base and baking ingredient (such as making Sanqi Flower cake and yogurt), expanding the product's usage boundaries.

总结：差异化是三七花茶饮料的核心竞争力

Summary: Differentiation is the core competitiveness of Sanqi Flower Tea Beverage

三七花茶饮料的配方差异化研发，需紧扣“原料特性+消费需求+场景适配”三大核心。从跨界原料融合到功能精准定位，从口感优化到剂型创新，每一个方向都能为产品赋予独特的市场标签。

The formula differentiation research and development of Sanqi flower tea beverage needs to focus on the three core aspects of "raw material characteristics+consumer demand+scene adaptation". From cross-border raw material fusion to precise functional positioning, from taste optimization to dosage form innovation, every direction can give products unique market labels.