甜橙与胡萝卜开发的饮料配方,佳味添成为什么选择定制而不是模仿饮料配方

在植物基饮品风起云涌的今天，消费者对“天然”“营养”“功能性”的追求从未如此强烈。甜橙与胡萝卜——这两种看似平凡却营养密度极高的食材，正成为健康饮料创新的重要组合。橙子富含维生素C、类黄酮和天然果糖，带来清新酸甜口感；胡萝卜则以β-胡萝卜素（维生素A前体）、膳食纤维和抗氧化多酚著称，赋予饮品天然橙色与温和甘甜。两者的结合，不仅色彩诱人、风味协调，更具备协同增效的健康潜力。





然而，面对市场上已有的一些“橙+胡萝卜”复合果蔬汁产品，许多初创品牌或食品企业面临一个关键抉择：是直接模仿现有配方快速上市，还是投入资源进行专属定制化研发？佳味添成将从原料特性、营养保留、风味平衡、市场差异化、法规合规及品牌价值六大维度，系统阐述为何在甜橙与胡萝卜饮料开发中，定制配方远优于简单模仿。



一、原料差异巨大，通用配方难以适配

1、 There are huge differences in raw materials, and it is difficult to adapt to universal formulas

市面上的“橙胡萝卜汁”看似统一，实则千差万别。甜橙有脐橙、血橙、夏橙等数十个品种，糖酸比从8:1到20:1不等；胡萝卜亦分普通橙红种、紫色高花青素种、甚至黄色低β-胡萝卜素变种。不同产地、采收季节、储存条件下的原料，其可溶性固形物、pH值、酶活性（如多酚氧化酶、果胶酶）均存在显著波动。



若直接套用某知名品牌公开的“比例配方”（如70%橙汁+30%胡萝卜汁），很可能因本地原料特性不符，导致成品出现：

If a well-known brand's publicly available "proportion formula" (such as 70% orange juice+30% carrot juice) is directly applied, it is likely that the local raw material characteristics do not match, resulting in the finished product having:色泽暗沉（β-胡萝卜素氧化）

Dark color (β - carotene oxidation)沉淀析出（果胶与钙离子反应）

Precipitation (reaction between pectin and calcium ions)风味失衡（过酸或土腥味突出）

Flavor imbalance (excessive acidity or prominent earthy smell)

而定制化研发的第一步，便是对客户实际可用的原料进行理化分析与感官评估，建立专属数据库，并据此反向设计最优配比、加工参数与稳定体系。这种“因地选方”的策略，确保产品在任何供应链条件下都能保持一致品质。

The first step in customized research and development is to conduct physical and chemical analysis and sensory evaluation of the raw materials that customers can actually use, establish a dedicated database, and based on this, reverse design the optimal ratio, processing parameters, and stable system. This' location based selection 'strategy ensures that products maintain consistent quality under any supply chain conditions.

二、营养保留需工艺精准匹配，非简单混合

2、 Nutrient retention requires precise process matching, not simple mixing

甜橙中的维生素C极易被热、光、氧破坏；胡萝卜中的β-胡萝卜素虽耐热，但属脂溶性，需特定乳化或微粒化技术才能提升生物利用度。若采用常规巴氏杀菌+常温灌装工艺，维生素C损失率可达40%以上；若未添加天然乳化剂（如卵磷脂或柑橘纤维），β-胡萝卜素吸收率不足10%。



模仿型配方往往只关注“成分表”，忽视“活性保留”。而定制研发则聚焦于营养功效的全链路保障：

Imitative formulas often only focus on the "ingredient list" and ignore "activity retention". Customized research and development focuses on the full chain guarantee of nutritional benefits:冷榨/非热杀菌技术：如高压处理（HPP）或脉冲电场（PEF），在杀灭微生物的同时最大限度保留VC。

Cold pressing/non thermal sterilization techniques, such as high-pressure treatment (HPP) or pulsed electric field (PEF), aim to retain VC to the maximum extent while killing microorganisms.微乳化体系构建：将胡萝卜素包裹于纳米乳液中，提升水相饮料中的分散稳定性与肠道吸收率。

Construction of microemulsion system: carotene is wrapped in nano lotion to improve the dispersion stability and intestinal absorption rate of aqueous drinks.抗氧化协同设计：利用橙子中的类黄酮保护β-胡萝卜素免受氧化，形成“天然抗氧化网络”。

Antioxidant Collaborative Design: Utilizing flavonoids in oranges to protect beta carotene from oxidation, forming a "natural antioxidant network".

某定制案例显示，经优化后的橙胡萝卜饮，其ORAC（氧自由基吸收能力）值比市售同类产品高出52%，且货架期内营养衰减率降低60%。这正是定制研发带来的真实健康价值。

A customized case shows that the optimized Orange Carrot Drink has an ORAC (Oxygen Free Radical Absorption Capacity) value 52% higher than similar commercially available products, and a 60% reduction in nutritional decay rate during the shelf life. This is precisely the true health value brought by customized research and development.

三、风味平衡是一门科学，非经验可复制

3、 Flavor balance is a science that cannot be replicated by experience

甜橙的明亮果香与胡萝卜的泥土甘甜本可相得益彰，但比例失当或加工不当极易产生“药味”“青草味”或“金属涩感”。市面某些产品为掩盖胡萝卜异味，大量添加香精或糖分，背离了“清洁标签”趋势。

The bright fruit aroma of sweet oranges and the earthy sweetness of carrots could complement each other, but improper proportion or processing can easily produce "medicinal", "grassy" or "metallic astringency". In order to cover up the peculiar smell of carrots, some products on the market add a lot of essence or sugar, which deviates from the trend of "cleaning label".

定制研发通过感官科学与风味化学的深度介入，实现自然和谐的味觉体验：

Customized R&D achieves a natural and harmonious taste experience through the deep involvement of sensory science and flavor chemistry阈值测试：确定胡萝卜汁在不产生不良风味前提下的最大添加量（通常为15–25%）。

Threshold test: Determine the maximum amount of carrot juice added (usually 15-25%) without producing any unpleasant flavor.天然掩蔽剂筛选：引入微量生姜提取物、柠檬皮精油或发酵苹果汁，中和土腥味而不引入人工香精。

Screening of natural masking agents: introduce a trace of ginger extract, lemon peel essential oil or fermented apple juice to neutralize the earthy smell without introducing artificial essence.酸甜曲线优化：基于消费者偏好模型，调整总酸（以柠檬酸计）与可溶性糖的比例，达到“清爽不腻、回甘持久”的口感。

Optimization of Sour Sour Curve: Based on the consumer preference model, adjust the ratio of total acid (calculated as citric acid) to soluble sugar to achieve a "refreshing, non greasy, and long-lasting aftertaste" taste.

这种精细化调控，使产品无需依赖高糖或添加剂，即可获得高接受度——这正是模仿者难以企及的核心竞争力。

This refined regulation enables products to achieve high acceptance without relying on high sugar or additives - this is the core competitiveness that imitators find difficult to match.

四、规避同质化，打造真正差异化产品

4、 Avoid homogenization and create truly differentiated products

当前市场上，“橙+胡萝卜”概念已被多家品牌使用，但多数产品停留在“混合果汁”层面，缺乏功能定位与情感连接。模仿只会加剧内卷，而定制则能开辟新赛道。

In the current market, the concept of "orange+carrot" has been used by multiple brands, but most products remain at the level of "mixed juice", lacking functional positioning and emotional connection. Imitation only exacerbates internal competition, while customization can open up new tracks.

通过定制研发，企业可围绕目标人群延伸出多元产品形态：

Through customized research and development, enterprises can extend diverse product forms around their target audience:儿童版：强化维生素A+C，添加益生元，采用卡通包装；

Children's version: fortified with vitamin A+C, added with prebiotics, and packaged in cartoon style;运动恢复版：补充天然电解质（来自椰子水），低糖高钾；

Sports Recovery Edition: Supplementing with natural electrolytes (from coconut water), low sugar and high potassium;美容轻饮版：复配透明质酸或胶原蛋白肽，主打“内服外养”；

Beauty light drink version: formulated with hyaluronic acid or collagen peptides, focusing on "oral and external nourishment";无糖控卡版：使用赤藓糖醇+甜菊糖，满足糖尿病或减脂人群需求。

Sugar free card control version: Erythritol+stevia is used to meet the needs of people with diabetes or fat reduction.

每一款都是基于同一原料组合的深度延展，却面向不同消费场景与心理诉求。这种“一源多品”的策略，唯有通过定制化配方架构才能高效实现。

Each product is a deep extension based on the same raw material combination, but it is aimed at different consumer scenarios and psychological demands. This "one source, multiple products" strategy can only be efficiently achieved through customized formula architecture.

五、合规与标签真实性保障品牌长期安全

5、 Compliance and label authenticity ensure long-term brand safety

模仿配方常忽略法规细节。例如，若产品宣称“富含维生素A”，则必须确保每100ml含≥15% NRV（营养素参考值），即约90μg RAE；若使用浓缩还原汁，需在标签明确标注“复原果汁”。此外，胡萝卜中的天然硝酸盐含量若超标，也可能引发食品安全风险。



定制研发团队通常具备食品法规专家支持，可提前完成：

Customized R&D teams typically have expert support in food regulations and can complete tasks ahead of schedule营养声称合规性验证

Nutrition claim compliance verification原料农残与重金属筛查

Raw material pesticide residues and heavy metal screening标签文案法律审核

Legal review of label copy新食品原料申报（如使用特殊胡萝卜提取物）

New food ingredient declaration (such as using special carrot extract)

这不仅避免上市后被投诉或下架，更建立起消费者对品牌的信任基础。

This not only avoids complaints or delisting after listing, but also establishes a foundation of consumer trust in the brand.

六、定制即品牌资产，构建长期护城河

6、 Customization is brand asset, building a long-term moat

模仿得来的产品，生命周期短、易被复制；而定制研发的过程本身，就是品牌知识资产的积累。从原料数据库、工艺参数包到消费者口味模型，这些无形资产将成为企业未来迭代新品的基石。

Products that are imitated have a short lifecycle and are easily replicable; The process of customized research and development itself is the accumulation of brand knowledge assets. From raw material databases, process parameter packages to consumer taste models, these intangible assets will become the cornerstone of the company's future iteration of new products.

更重要的是，定制产品天然具备讲好品牌故事的能力：

More importantly, customized products naturally have the ability to tell a good brand story:“我们与云南高原胡萝卜种植户合作，只选用90天生长期的根茎”

We collaborate with carrot growers in the Yunnan Plateau and only use 90 day old long-term roots and stems“采用低温冷榨技术，每一瓶保留相当于2个鲜橙的维C”

Using low-temperature cold pressing technology, each bottle retains vitamin C equivalent to 2 fresh oranges“0添加香精色素，颜色来自胡萝卜，香气来自阳光”

"0 Add essence pigment, the color comes from carrots, and the aroma comes from sunlight"

这些真实、可溯源、有温度的叙述，远比“类似XX品牌”更具传播力与忠诚度。

These authentic, traceable, and warm narratives are far more contagious and loyal than 'similar to XX brand'.

结语：在健康饮品时代，定制不是成本，而是投资

Conclusion: In the era of healthy drinks, customization is not a cost, but an investment

甜橙与胡萝卜的组合，看似简单，实则蕴含复杂的科学与艺术。选择模仿，或许能短期节省成本，却注定陷入价格战与信任危机；选择定制，则是在产品诞生之初就植入创新基因、健康承诺与品牌灵魂。

The combination of sweet oranges and carrots may seem simple, but it actually contains complex science and art. Choosing imitation may save costs in the short term, but it is destined to fall into a price war and a crisis of trust; Choosing customization means implanting innovative genes, health commitments, and brand soul into the product from its inception.