佳味添成：蓬果与悬钩子开发的果粒果汁饮料在市场上有哪些卖点

蓬果（学名蓬蘽）与悬钩子属植物作为兼具野生珍稀属性与丰富营养的原料，其开发的果粒果汁饮料在市场中可形成差异化竞争优势。以下从原料价值、营养健康、口感体验、地域文化等维度，系统梳理核心卖点：

Pengguo (scientific name Pengxu) and Rubus plants, as raw materials with both wild rare properties and rich nutrition, can form differentiated competitive advantages in the market for their fruit juice beverages. From the dimensions of raw material value, nutrition and health, taste experience, regional culture, etc., systematically sort out the core selling points:



一、野生珍稀原料：地域限定的自然馈赠

1、 Wild Rare Raw Materials: Natural Gifts Restricted by Region

作为蔷薇科悬钩子属的"近亲组合"，二者均具备"野生+限定"的稀缺属性。蓬蘽广泛分布于浙江、江西、福建等江南地区，俗称"阿公公""野草莓"，是承载一代人童年记忆的"土味水果"，仅在4 - 5月成熟，果期短且依赖自然生长。悬钩子属植物则多生长于1500米以下的向阳山坡灌丛，中国东南部品种氨基酸含量高达5.443 - 8.411g/100g·DW，维生素E含量0.918 - 2.119mg/100g·FW，天然生长环境赋予其"非人工种植"的生态标签。



**卖点延伸**：可打造"野生采摘+限定产区"概念，如标注"浙江天目山原生蓬蘽"或"闽东山区悬钩子"，通过溯源故事强化自然稀缺性，区别于工业化种植的普通水果原料。

**Selling point extension * *: It can create the concept of "wild picking+limited production area", such as labeling "Zhejiang Tianmushan native Peng" or "Fujian eastern mountainous area hanging hook", strengthening natural scarcity through traceability stories, and distinguishing it from ordinary fruit raw materials grown in industrialization.

二、双效营养矩阵：传统功效与现代科学的结合

2、 Dual effect nutrition matrix: the combination of traditional efficacy and modern science

产品营养卖点可构建"基础营养+特色功效"的双重体系：

The nutritional selling points of the product can build a dual system of "basic nutrition+characteristic efficacy":

- 多维营养素组合：悬钩子果实富含20余种氨基酸、钾、铁、锌等矿质元素，蓬蘽则含有丰富维生素C与膳食纤维，二者复配可实现"氨基酸+维生素+矿物质"的全面营养补充。其中有机酸含量0.721 - 4.910%，能促进消化酶活性，提升营养吸收率。



- 药食同源价值：据传统医学记载，悬钩子（覆盆子）具有益肾固精、养肝明目的功效，蓬蘽全株及根入药可消炎解毒、清热镇惊。可在产品宣传中合规标注"传统药食同源原料"，吸引关注养生的消费群体。

-The medicinal and edible value of the same origin: According to traditional medical records, raspberries have the effects of nourishing the kidneys, consolidating essence, nourishing the liver, and improving vision. The whole plant and roots of Polygonatum sibiricum can be used as medicine to reduce inflammation, detoxify, clear heat, and calm the nerves. Compliance labeling of "traditional medicinal and edible raw materials of the same origin" can be used in product promotion to attract consumers who are interested in health preservation.

三、双重咀嚼体验：差异化的口感设计

3、 Dual chewing experience: differentiated taste design

依托原料特性打造独特口感记忆点：

Creating unique taste memory points based on the characteristics of raw materials:

蓬蘽果实呈空心状、表面带绒毛，悬钩子果肉饱满多汁，二者搭配形成"脆嫩+绵密"的双重果粒质感。相较于普通果汁的单一液态口感，该产品可突出"每口都有嚼得到的野果颗粒"，针对Z世代推出"野趣嚼饮"场景概念。同时，0.721 - 4.910%的有机酸含量形成"酸甜黄金比"，既保留野生果实的清爽风味，又避免过酸或过甜的腻感，适合搭配早餐、下午茶等多种场景。



四、地域文化共鸣：童年记忆与乡土情怀

4、 Regional Cultural Resonance: Childhood Memories and Local Sentiments

蓬蘽在江南地区拥有"苗子""嘎公"等十余种俗称，是几代人童年采摘的山野美味；悬钩子属植物则因鲁迅《从百草园到三味书屋》的描写而具备文化符号属性。

Pengqian has more than ten common names such as "Miaozi" and "Gagong" in the Jiangnan region, and is a delicious mountain and wild delicacy picked by several generations of people in their childhood; The plants of the genus Rubus have cultural symbolic attributes due to the description in Lu Xun's "From the Hundred Herbs Garden to the Three Flavor Bookstore".

**营销切入点**：可通过"寻找童年野果味"主题活动，邀请消费者分享地域俗称与采摘故事；设计"野果科普卡片"，解析蓬蘽与悬钩子的辨识特征，建立"悬钩子家族"的专业认知，既解决市场教育问题，又强化产品的文化附加值。



五、天然健康背书：无添加的纯净承诺

5、 Natural Health Endorsement: Pure Promise without Additives

针对现代消费者对"清洁标签"的需求，可突出原料的天然属性：野生蓬蘽与悬钩子生长过程不依赖人工施肥打药，加工环节采用"低温锁鲜+物理压榨"技术，避免添加人工色素、香精及防腐剂。同时，强调"100%野果原汁+真实果粒"，通过第三方检测报告佐证营养成分保留率，满足健康饮品的消费升级需求。