菠萝与荸荠深加工方向为什么要选择饮料开发，有哪些优势

​菠萝和荸荠是水果与食材中的独特存在。菠萝作为热带水果明星，酸甜多汁、香气浓郁，果肉金黄，汁水丰富，可直接吃，也能做成美食，深受大众喜爱。荸荠生长在水乡，质地清脆、味道清甜，形如马蹄，外皮紫黑，内里洁白，可生吃或煮熟吃，在南方菜肴和甜品中常见。​

在它们的深加工方向里，饮料开发潜力巨大。为何饮料开发在众多深加工路径中脱颖而出，其中隐藏着怎样的优势与潜力，让我们一起探寻菠萝与荸荠在饮料世界的奇妙旅程。​



In their deep processing direction, there is enormous potential for beverage development. Why does beverage development stand out among numerous deep processing paths, and what advantages and potential are hidden within them? Let's explore the wonderful journey of pineapple and water chestnuts in the beverage world together. ​
一、菠萝与荸荠的营养价值宝库​

1、 Treasure trove of nutritional value of pineapple and water chestnut
（一）菠萝的营养密码​

（1） The nutritional code of pineapple
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菠萝堪称营养宝库，富含多种有益人体健康的成分。每 100 克菠萝约含 47 毫克维生素 C，能增强人体免疫力，促进胶原蛋白合成，抗氧化，预防慢性疾病。菠萝中独特的菠萝蛋白酶是蛋白水解酶，可帮助分解蛋白质、促进消化吸收，减轻胃肠功能弱人群消化高蛋白食物的负担，还有抗炎作用，能缓解轻度炎症。此外，菠萝富含膳食纤维，能促进胃肠蠕动，预防便秘，维持肠道菌群平衡。其中的果糖、葡萄糖等糖类物质，既让菠萝滋味甜蜜，又能快速为人体补充能量，夏日吃菠萝可迅速恢复体力。​

（二）荸荠的营养宝藏​

（2） The nutritional treasure of water chestnuts
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荸荠是营养丰富的食材，含多种对人体有益的维生素和矿物质。它有丰富的维生素 C 和 B 族维生素，能提供抗氧化支持、增强免疫力，参与新陈代谢，维持神经系统健康。矿物质方面，含钾、磷、钙、铁等，分别对维持电解质平衡、骨骼牙齿健康、神经传导、预防贫血等有重要作用。荸荠还有药用价值，中医认为其性甘、寒，有清热、生津、化痰、消积等功效，能缓解上火、咳嗽、消化不良等症状。丰富的营养价值和药用功效，让荸荠在健康饮品开发上潜力巨大，能带来美味和健康，满足人们对健康饮食的追求。​

三、饮料市场：潜力无限的大舞台​

3、 Beverage market: a stage with unlimited potential
（一）饮料市场蓬勃发展现状​

（1） The booming development status of the beverage market
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近年来，饮料市场蓬勃发展，规模持续扩张。2023 年中国饮料行业线上销售额增长 7.6%，线下增长 5.9%；2024 年总产量达 1.88 亿吨，同比增长 7.5% ，可统计销售收入为 5348 亿元，同比增长 4.8% 。​

在品类上，饮料市场丰富多样。从传统的包装饮用水、碳酸饮料、果汁饮料，到新兴的茶饮料、功能饮料、植物饮料等，满足不同消费者多样需求。包装饮用水需求稳定庞大，消费升级下，企业推出高端产品，如农夫山泉长白山天然矿泉水。​

碳酸饮料曾地位重要，因健康理念兴起，增长渐缓但份额仍大。果汁饮料凭富含维生素等特点立足，如汇源 100% 纯果汁。​

Carbonated beverages used to have an important position, but due to the rise of health concepts, their growth has gradually slowed down but their market share is still large. Fruit juice drinks are based on their high content of vitamins and other characteristics, such as Huiyuan 100% pure fruit juice. ​
茶饮料近几年发展迅猛，超越碳酸饮料成除包装饮用水外市场占有率第一品类，占比 21%，无糖茶饮料增速高于行业整体。功能饮料因生活节奏加快和健康重视迎来快速发展，红牛、东鹏特饮定位精准。​

Tea beverages have developed rapidly in recent years, surpassing carbonated beverages to become the first category in terms of market share after packaged drinking water, accounting for 21%. The growth rate of sugar free tea beverages is higher than that of the industry as a whole. Functional beverages have experienced rapid development due to the accelerated pace of life and emphasis on health, with Red Bull and Dongpeng Special Drink positioning themselves accurately. ​
植物饮料潜力强劲，椰基饮品受捧，中式养生水崭露头角，满足消费者健康养生需求。​

Plant based beverages have strong potential, coconut based drinks are popular, and Chinese health water has emerged to meet consumers' health and wellness needs. ​
（二）消费者对健康饮料的狂热追求​

（2） Consumers' fervent pursuit of healthy beverages
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随着生活水平提高，消费者健康意识增强，对饮食健康属性更为关注，低糖、低脂、富含营养的功能性饮料市场需求爆发式增长。​

With the improvement of living standards, consumers' awareness of health has increased, and they are paying more attention to the health attributes of their diet. The market demand for low sugar, low-fat, and nutritious functional beverages has exploded. ​
消费者意识到高糖危害，纷纷减少高糖饮料消费，选择低糖或无糖饮料，像元气森林无糖气泡水就因 “0 糖、0 脂、0 卡” 走红。注重身材管理和健康饮食的人群青睐低脂饮料，如豆本豆植物蛋白饮料，以非转基因大豆为原料，脂肪含量低。富含营养的功能性饮料也大放异彩，不同成分能满足不同场景特殊营养需求，东鹏特饮就备受熬夜加班等场景消费者欢迎。​

菠萝和荸荠营养丰富，与健康饮料需求契合，将其开发成饮料，既能保留营养，又能便捷地让消费者享受健康益处，满足其对健康饮料的追求。​

Pineapple and water chestnuts are rich in nutrients and meet the demand for healthy drinks. Developing them into beverages can not only retain nutrients but also conveniently provide consumers with health benefits, satisfying their pursuit of healthy drinks. ​
四、开发成饮料的独特优势​

4、 Unique advantages of developing into beverages
（一）口感与风味的梦幻融合​

（1） The dreamy fusion of taste and flavor
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当菠萝的酸甜遇上荸荠的清甜爽脆，一场奇妙味觉盛宴开启。菠萝浓郁酸甜，汁水饱含自然甘甜与果酸，唤醒味蕾。荸荠清甜淡雅，咬起来清脆爽口，与菠萝柔软多汁形成对比又完美融合。​

When the sweetness of pineapple meets the crispness of water chestnuts, a wonderful taste feast begins. Pineapple is rich in sweet and sour flavors, and its juice is full of natural sweetness and fruit acid, awakening the taste buds. The water chestnut is sweet and elegant, with a crisp and refreshing taste when bitten, and perfectly blends with the soft and juicy pineapple. ​
将两者开发成复合饮料，能带来前所未有的味觉体验。饮料中，菠萝酸甜为主调，荸荠清甜爽脆为副调。每一口先感受到菠萝的浓郁果香和酸甜，随后荸荠的清甜爽脆浮现，带来清爽、平衡的味觉享受。这种独特口感组合，既满足对酸甜口味的喜爱，又带来新惊喜，无论是夏日消暑还是日常用餐搭配，都令人回味无穷。​

（二）加工工艺的可行性高​

（2） High feasibility of processing technology
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菠萝和荸荠加工适应性良好。加工前，菠萝简单清洗、切端去皮去心，盐水浸泡除涩杀菌，再根据需求切块或切片，用于榨汁或制果肉饮料；荸荠清水浸泡使泥沙松动，擦洗或人工清洗后，用小刀削两端、芽眼、根及周边外皮，暂浸清水防氧化，洗净即可下一步加工。​

榨汁环节，用专业设备能高效榨出菠萝和荸荠的果汁，出汁率高。调配时，二者果汁按不同配方比例混合，添加白砂糖、柠檬酸、抗坏血酸等辅料调节甜度、酸度和色泽，增强口感。​

In the juice extraction process, professional equipment can efficiently extract the juice of pineapple and water chestnut, with a high juice yield. When blending, the two juices are mixed in different proportions according to the formula, and auxiliary ingredients such as white sugar, citric acid, and ascorbic acid are added to adjust sweetness, acidity, and color, enhancing the taste. ​
杀菌常用高温短时杀菌或巴氏杀菌，严格控温控时，既能杀菌又保留营养和风味。灌装选玻璃瓶、PET 瓶等密封性好的容器防二次污染。整个加工流程操作便利、技术成熟，为大规模生产提供保障。​

High temperature short-term sterilization or pasteurization is commonly used for sterilization. When strictly controlled by temperature, it can not only kill bacteria but also retain nutrients and flavor. Choose sealed containers such as glass bottles and PET bottles for filling to prevent secondary pollution. The entire processing flow is easy to operate and technologically mature, providing guarantees for large-scale production. ​
（三）产品形式的丰富多样​

（3） The richness and diversity of product forms
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以菠萝和荸荠为原料开发的饮料形式多样，能满足不同消费者喜好。纯果汁饮料保留原汁原味与营养风味，消费者可品尝到水果本味；混合果汁饮料将二者果汁与其他果汁搭配，像搭配苹果汁、橙汁能丰富口感、增添新气息。果肉饮料加果肉，增加口感层次与产品吸引力。茶饮料把二者风味和茶叶清香结合，如菠萝荸荠绿茶饮料口感清爽解腻。还能开发气泡饮料，注入二氧化碳带来刺激有趣的饮用体验。​

（四）储存与运输的便利保障​

（4） Convenient guarantee for storage and transportation
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饮料包装后特性稳定，便于储存和运输。常见包装材料如玻璃瓶、PET 瓶、易拉罐等，密封性和阻隔性良好，能防止饮料与外界接触，延长保质期。玻璃瓶透明度高、化学稳定性好，能展示饮料色泽质地，保护风味营养；PET 瓶重量轻、不易碎、成本低；易拉罐密封性和抗压性佳。经杀菌的菠萝、荸荠饮料常温保质期可达数月甚至更久，对温度敏感的饮料可冷藏延长保质期。运输中饮料不易受挤压碰撞，损耗低，降低企业运营成本。通过公路、铁路、海运、空运等运输方式，饮料能快速安全送达消费者手中，扩大市场覆盖范围。​

五、结论：菠萝与荸荠饮料的光明未来​

5、 Conclusion: The Bright Future of Pineapple and Water Chestnut Beverages
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