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西番莲与温州蜜柑开发的饮料配方,佳味添成有哪些开发方向

来源:未知 浏览: 发布日期:2026-02-02 13:14【

西番莲自带热带奔放的酸甜香气,温州蜜柑则藏着江南柑橘的清爽甘甜,当这两种水果碰撞在一起,能研发出怎样令人惊艳的饮料?作为深耕饮品赛道的博主,今天就来拆解这款复合饮料的研发方向,每一个思路都可能成为爆款密码!​

方向一:营养互补,打造 “双果能量库”​



Direction 1: Nutritional complementarity, creating a "dual fruit energy bank"西番莲是维生素 C 和膳食纤维的宝藏担当,每 100 克果肉含维生素 C 约 34.6 毫克,还富含超氧化物歧化酶(SOD),抗氧化能力拉满;温州蜜柑则以丰富的类黄酮、胡萝卜素著称,尤其橙皮苷含量突出,对心血管友好。​

研发时可通过原汁配比(比如西番莲原汁 15%-20%+ 温州蜜柑原汁 30%-35%)实现营养叠加,再搭配低聚果糖等益生元,既保留双果的天然营养,又能促进肠道健康。适合主打 “轻养生” 的产品线,包装上突出 “双果同补” 的卖点,精准击中注重健康的上班族和宝妈群体。​

方向二:口感分层,解锁 “酸甜暴击” 新体验​

Direction 2: Layered taste, unlocking a new experience of "sour and sweet critical hits"西番莲的酸是带着热带热情的浓烈果酸,温州蜜柑的甜是清冽爽口的柑橘甜,两者的口感反差本身就很有记忆点。研发时可以玩出这些花样:​

The sourness of passion fruit is a strong fruit acid with tropical passion, while the sweetness of Wenzhou mandarin is a refreshing citrus sweetness. The contrast in taste between the two is already memorable. During development, these tricks can be played:颗粒感暴击:加入 3%-5% 的温州蜜柑果肉粒(直径 3-5mm),搭配西番莲的籽囊,咀嚼时既有果肉的脆嫩,又有籽囊的爆汁感,适合做 “嚼着喝” 的饮料。​

Granular sensation: Add 3% -5% Wenzhou honey orange flesh granules (diameter 3-5mm), paired with the seed capsules of passion fruit. When chewed, it has both the crisp and tender flesh of the fruit and the bursting juice of the seed capsules, making it a "chew and drink" beverage. ​冰沙质地创新:将两种果汁制成可冷冻的浓缩液,饮用时加水摇匀即变冰沙,西番莲的醇厚果香混合蜜柑的清爽,夏天喝一口直接封神。​

Innovation in Iced and Sandy Land: Two types of fruit juice are made into a concentrated liquid that can be frozen. When drinking, add water and shake well to turn it into a smoothie. The rich fruit aroma of passion fruit is mixed with the refreshing taste of tangerine, and in summer, one sip can immediately seal the mind. ​气泡加持:注入绵密气泡,让酸甜味在舌尖更有冲击力,适合年轻消费者的派对场景,自带社交传播属性。​

Bubble Boosting: Injecting dense bubbles to make the sour and sweet flavors more impactful on the tongue, suitable for young consumers' party scenes, with social communication attributes. ​方向三:功能细分,瞄准场景化需求​

Direction 3: Functional segmentation, targeting scenario based requirements饮料研发不能只谈口感,还要精准对接场景需求。西番莲的浓郁香气有舒缓情绪的作用,温州蜜柑的清爽口感能提神醒脑,两者结合可以开发出不同功能的产品:​

Beverage research and development should not only focus on taste, but also accurately match scene requirements. The rich aroma of passion fruit has a soothing effect on emotions, while the refreshing taste of Wenzhou mandarin can invigorate the mind. The combination of the two can develop products with different functions:晨起唤醒款:提高温州蜜柑比例,加入少量柠檬汁提升酸度,搭配绿茶提取液,主打 “清爽开工”,适合早餐搭配或通勤路上喝。​

Morning wake-up style: Increase the proportion of Wenzhou honey oranges, add a small amount of lemon juice to enhance acidity, and pair with green tea extract. The main feature is "refreshing and lively", suitable for breakfast or commuting. ​午后解腻款:增加西番莲含量,搭配 0.5% 的盐渍陈皮碎,中和油腻感,适合火锅、烧烤等重口味餐饮场景。​

Afternoon greasiness relief: Increase the content of passion fruit and pair it with 0.5% salted tangerine peel to neutralize the greasy feeling, suitable for heavy flavored dining scenes such as hotpot and barbecue. ​夜间舒缓款:用代糖替代蔗糖,加入洋甘菊提取液,西番莲的果香混合花香,主打 “轻松入眠”,瞄准熬夜党和失眠人群。​

Night Soothing Edition: Replace sucrose with sugar substitutes, add chamomile extract, blend the fruity aroma of passion fruit with floral fragrance, and focus on "easy sleep", targeting those who stay up late and suffer from insomnia. ​方向四:形态突破,打破 “瓶装局限”​

Direction Four: Breakthrough in Form, Breaking the "Bottled Limitations"除了传统瓶装,还能延伸出更多形态,降低消费者的尝试门槛:​

In addition to traditional bottled products, more forms can be extended to lower the threshold for consumers to try:冻干果粉包:将双果汁制成冻干粉,独立小包装,加水、气泡水或酸奶就能冲饮,适合出差党和学生党,解决 “瓶装饮料携带不便” 的痛点。​

Freeze dried fruit powder pack: Double fruit juice is made into freeze-dried powder, which can be individually packaged and consumed with water, sparkling water, or yogurt. It is suitable for business travelers and students, and solves the pain point of "inconvenient carrying of bottled drinks". ​浓缩糖浆:按 1:5 的比例浓缩,加入天然果胶调整稠度,既能兑水喝,又能当奶茶、鸡尾酒的调味糖浆,拓展应用场景。​

Concentrated syrup: Concentrate in a ratio of 1:5 and add natural pectin to adjust the viscosity. It can be mixed with water and used as a seasoning syrup for milk tea and cocktails, expanding its application scenarios. ​果冻杯装:用琼脂做凝固剂,制成 Q 弹的双果果冻,每口都能吃到西番莲籽和蜜柑果肉,作为低卡零食,适合放在便利店的冷藏柜。​

Jelly Cup Pack: Using agar as a coagulant, make Q-pop double fruit jelly, where you can taste passion fruit seeds and tangerine pulp in each bite. As a low calorie snack, it is suitable for storage in convenience store refrigerators. ​方向五:风味融合,玩转 “跨界混搭”​

Direction 5: Flavor Fusion, Play with "Cross border Mixing"西番莲和温州蜜柑的风味兼容性很强,和其他食材搭配能碰撞出惊喜:​

The flavor compatibility between passion fruit and Wenzhou mandarin is strong, and when paired with other ingredients, it can create surprises:茶底融合:搭配乌龙茶底(茶汤占比 40%),西番莲的酸中和茶的涩,蜜柑的甜提升茶的鲜爽,做成 “双果乌龙茶”,抢占新式茶饮的空白赛道。​

Tea base fusion: Paired with oolong tea base (tea soup accounts for 40%), the sourness of passion fruit neutralizes the astringency of tea, and the sweetness of tangerine enhances the freshness of tea, making it a "double fruit oolong tea" and seizing the blank track of new tea drinks. ​奶咖 CP:加入 10%-15% 的脱脂奶,制成 “双果拿铁”,西番莲的果酸平衡奶的醇厚,蜜柑的甜香让口感更柔和,适合秋冬热饮。​

Milk coffee CP: Add 10% -15% skim milk to make a "double fruit latte". The fruit acid of passion fruit balances the richness of the milk, and the sweet aroma of mandarin makes the taste softer, suitable for hot drinks in autumn and winter. ​酒精微醺款:搭配 3%-5% 的伏特加或米酒,果香掩盖酒的辛辣,做成 “微醺双果酒”,瞄准年轻女性的小酌场景,颜值和口感都能打。​

Slightly tipsy version: Paired with 3% -5% vodka or rice wine, the fruity aroma masks the spiciness of the wine, creating a "slightly tipsy double fruit wine" that targets young women's drinking scenes, with both appearance and taste. ​