茯苓与山药开发成饮料固体保健饮料配方,佳味添成适合哪类人群的细分领域

茯苓与山药均为药食同源的经典食材，茯苓具备健脾利湿、宁心安神的功效，山药则能补脾养胃、生津益肺、补肾涩精，二者搭配研发的固体保健饮料，核心优势在于“温和调理、药食同源”，契合现代人群对天然健康饮品的需求。基于二者的功效特性，该配方可精准聚焦以下几类细分人群领域，实现产品价值与人群需求的深度匹配。

一、职场办公人群：健脾抗疲劳，缓解“久坐亚健康”



1、 Workplace office workers: invigorate the spleen, resist fatigue, and alleviate sub-health caused by prolonged sitting职场办公人群是该饮料的核心适配群体之一，其典型特征为久坐不动、饮食不规律、精神压力大，易出现脾胃虚弱、湿气堆积、疲劳乏力等问题。

The workplace office population is one of the core suitable groups for this beverage, with typical characteristics such as prolonged sitting, irregular diet, high mental stress, and susceptibility to spleen and stomach weakness, dampness accumulation, fatigue and weakness.从功效适配性来看，茯苓的健脾利湿作用能针对性改善久坐导致的“脾虚湿困”，缓解身体沉重、困倦嗜睡等症状；山药的补脾养胃功效则可调和因外卖饮食、三餐不规律引发的脾胃功能紊乱，增强消化吸收能力。同时，茯苓中的多糖成分有助于调节神经系统，辅助缓解办公族的精神紧张与焦虑情绪，提升工作状态。

从使用场景来看，固体饮料冲泡便捷，可直接在办公室用温水冲饮，替代高糖咖啡、奶茶等饮品，既满足口感需求，又能实现“边办公边调理”的健康需求，契合职场人群快节奏的生活方式。

From the perspective of usage scenarios, solid beverages are easy to brew and can be directly brewed with warm water in the office, replacing high sugar coffee, milk tea and other beverages. They not only meet the taste requirements, but also meet the health needs of "working while regulating", which is in line with the fast-paced lifestyle of the workplace population.二、中老年人群：养脾护肾，助力“温和养生”

2、 Middle aged and elderly population: Nourishing the spleen and kidneys, helping with "mild health preservation"中老年人群随着年龄增长，脾胃功能逐渐减弱，肾脏精气易亏虚，常面临消化不良、腰膝酸软、免疫力下降等健康困扰，且对保健品的“安全性”“温和性”要求极高。

As middle-aged and elderly people age, their spleen and stomach functions gradually weaken, and their kidney essence and qi are prone to deficiency. They often face health problems such as indigestion, soreness and weakness in the waist and knees, and weakened immunity, and have extremely high requirements for the "safety" and "mildness" of health products.茯苓与山药均为中医养生中的“平和之品”，无明显刺激性，适合中老年人群长期食用。山药的补肾涩精功效可辅助改善中老年因肾气不足导致的尿频、腰膝酸软等问题；茯苓的利水渗湿作用能减轻体内多余水分堆积，对中老年常见的下肢水肿有一定缓解效果。二者搭配还能增强脾胃运化能力，提升营养吸收效率，间接改善因消化不佳导致的营养不良、免疫力低下等问题。

此外，固体饮料剂型对牙口不佳、吞咽功能减弱的中老年人群友好，口感可调整为温和甘甜，更易被接受，同时避免了传统中药煎煮的繁琐，降低了养生门槛。

In addition, solid beverage formulations are friendly to middle-aged and elderly people with poor dental function and weakened swallowing function. The taste can be adjusted to be mild and sweet, which is more easily accepted, while avoiding the tedious process of traditional Chinese medicine decoction and lowering the threshold for health preservation.三、产后恢复期女性：补脾益气，促进“产后调理”

3、 Women in postpartum recovery period: invigorate spleen and qi, promote "postpartum recuperation"女性产后身体虚弱，气血不足，脾胃功能尚未完全恢复，易出现食欲不振、恶露不尽、疲劳乏力等“产后虚损”症状，且需兼顾母乳喂养的安全性，对饮食调理的要求极为严格。

Postpartum weakness, insufficient qi and blood, and incomplete recovery of spleen and stomach function in women can easily lead to "postpartum deficiency" symptoms such as loss of appetite, incomplete lochia, fatigue, etc. It is necessary to consider the safety of breastfeeding and have extremely strict requirements for dietary regulation.茯苓山药配方的“药食同源”特性使其成为产后调理的理想选择：山药能补脾益气、生津益肺，帮助产后女性恢复脾胃功能，增进食欲，为身体恢复提供充足营养；茯苓则能健脾利湿，辅助排出产后体内多余湿气与恶露，缓解产后水肿、肢体沉重等不适。二者均无药性峻猛之弊，不会对母乳喂养造成不良影响，安全性高。

产后女性需频繁哺乳、照顾婴儿，时间紧张，固体饮料的便捷性使其可随时冲泡饮用，满足产后“少食多餐、持续调理”的需求，同时温和的口感也符合产后女性的饮食偏好。

Postpartum women need to breastfeed and take care of their babies frequently, and time is tight. The convenience of solid drinks allows them to be brewed and consumed at any time, meeting the needs of postpartum "small meals, multiple meals, and continuous conditioning". At the same time, the mild taste also meets the dietary preferences of postpartum women.四、儿童青少年（脾胃虚弱型）：健脾开胃，改善“挑食厌食”

4、 Children and adolescents (spleen and stomach weakness type): invigorate the spleen and stimulate appetite, improve picky eating and anorexia部分儿童青少年因饮食习惯不良（如偏食、爱吃零食）或先天脾胃功能较弱，易出现挑食厌食、消化不良、面黄肌瘦、免疫力低下等问题，家长对其饮食调理需兼顾“安全性”与“适口性”。

Some children and adolescents are prone to problems such as picky eating, loss of appetite, indigestion, yellowing and thinness, and low immunity due to poor dietary habits (such as picky eating and snacking) or congenital weak spleen and stomach function. Parents need to balance "safety" and "palatability" in their dietary adjustments.山药的补脾养胃功效能增强儿童脾胃运化能力，改善因脾虚导致的食欲不振；茯苓的利湿作用可缓解儿童因食积引发的腹胀、口臭等问题，同时茯苓的淡淡清香能提升饮品适口性。该配方不含咖啡因、色素等刺激性成分，对儿童身体无负担，可作为日常饮品替代碳酸饮料、甜味果汁，在补充水分的同时实现健脾开胃。

通过调整配方的甜度（如使用冰糖、麦芽糖浆等天然甜味剂）和口感，可打造出符合儿童口味的风味（如山药奶香、茯苓清甜），提高儿童接受度，帮助家长解决“孩子不爱吃饭、营养跟不上”的难题。

By adjusting the sweetness (such as using natural sweeteners such as rock sugar and malt syrup) and taste of the formula, a flavor that suits children's tastes (such as yam milk fragrance and Poria cocos sweetness) can be created, improving children's acceptance and helping parents solve the problem of "children not liking to eat and not keeping up with nutrition".五、运动健身人群：补充能量，调节“运动后恢复”

5、 Sports and fitness enthusiasts: replenish energy, regulate "post exercise recovery"运动健身人群在高强度运动后，易出现肌肉疲劳、身体脱水、脾胃功能暂时性紊乱等问题，需要快速补充能量与营养，同时避免摄入过多糖分与添加剂。

Sports and fitness enthusiasts are prone to muscle fatigue, dehydration, and temporary dysfunction of the spleen and stomach after high-intensity exercise. They need to quickly replenish energy and nutrition, while avoiding excessive intake of sugar and additives.山药富含淀粉、黏液蛋白，能为运动后身体提供优质碳水化合物，快速补充能量，其含有的多种氨基酸还能辅助肌肉修复；茯苓的利水渗湿作用可帮助排出运动后体内堆积的乳酸与代谢废物，缓解肌肉酸痛与身体水肿。二者搭配的固体饮料热量可控，可根据运动强度调整冲泡浓度，既能满足能量补充需求，又不会造成身体负担，适合作为运动后饮品。